"Que sera sera"
We advertise in a variety of different ads for the manufacturer to create a distinctive and recognizable to the audience. The life insurance company in Thailand is Thai which is important to all life has value and that it offers ‘Policy first step’ which is a new innovative life insurance products in the market.
They have a clear
target audience is women. In particular, women who are pregnant or women who
want to have children in the future.
This ad concept
was highlighted to the heart of the product is ready to fulfill all his life
from birth to the same value. Whether the future of labor turns out to be a
genius. However, is disadvantaged or otherwise reinforcing the value added of
living, which is the brand's position in the life insurance business of the
company, Thailand.
The advertise they do
not need to be famous, both in Thailand and abroad. Because they choose someone
who has experience and corresponds to their plans.
Content as simple
as possible, but every film is different from the past, Thailand's life story
by looking at the performance of a kindergarten through offer. Children aged 5
years, 30 men and women who are willing to sing Que Sera Sera presence of their
parents, their image will gradually be correct more and more the
characteristics of each child complete and with the eyes pure. Coupled with
some Mother's face and eyes, which I have impression or even a baby. The story
was carried by the imagery to question the reality of life on this planet.
They are planning
to get creative with the actual story in today's society, where they will see
the value of all life on this planet.
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